5 reasons why PPC ads are not the only way to advertise your plastic surgery practice
Attracting more patients to your plastic surgery practice is difficult. Many practices use PPC ads to grab the attention of people that may want to have plastic surgery but are not sure where to go.
While PPC ads can be a good way of getting new patients, there are other ways that can be better. Here are five reasons why PPC ads are not the only way to advertise your plastic surgery practice, and why you could be more successful trying something else.
Targeting the wrong people — The coding used in PPC ads is not always the best when it comes to targeting people that may want plastic surgery.
After all, just because someone is looking at a website with your advertising on it, it does not mean they want plastic surgery themselves. They could just be looking at the website for research, or even as a joke.
Go with a strategy like an SEO campaign for your own website, however, and you could attract more potential patients that way. You can gather more information at PracticeBloom’s SEO program for plastic surgeons.
Your competition can also bid on PPC ads — When you pay for PPC ads, you are competing against other people in your field who are also placing ads about their own plastic surgery practice.
This increases the cost per click, and lowers the conversion rate. Thus, sometimes meaning you are spending money for something that is never going to convert.
Use a strategy like paying for an SEO agency, however, and you could spend the same amount of money to attract far more potential patients and for a much higher conversion rate.
PPC ads require continual spending — The main drawback of PPC ads is that they require you to continue to spend on an ad campaign to attract more patients. The minute you stop spending, those ads also close down and shut you off from any future patients until you begin paying for ads again.
With an SEO campaign, however, the money you spend on an SEO agency’s help in improving your website will continue to work long after they have finished. To such an extent, in fact, it can have positive results for you for years afterwards.
PPC is not a long-term strategy — The benefits of PPC advertising tend to be when you first start a campaign. As that advertising campaign continues, however, the benefits tend to slow down.
If you continue advertising with a PPC ad campaign, you will eventually discover you have to spend more and more money to get the same conversion rate. A long-term strategy that is destined to fail.
The cost of a PPC ad campaign — When you compare the cost of a PPC ad campaign, you will always spend more money than a traditional SEO campaign, yet the results are often a lot worse.
In other words, while a PPC ad campaign is often a good way to begin advertising your business, it is usually something you should phase out as your business and your patient list grows.